Frontier is a camping equipment and outdoor supply brand that utilizes imagery of National Parks and bold, strong color to encourage people to get out and see the wilderness. Photo by Zach Blackwell.
The Frontier logo can represent three different images, which detail the company's three values: A compass point (Exploration,) a pine tree (Nature) and an arrowhead (Perseverance.)
The main font and style of Frontier evolved a lot over the course of the project, eventually taking a more solid, bold form in its logomark.
Frontier also utilizes a typographic texture reminiscent of park maps and geographic charts.
